Today’s young people are born into an era marked by video consoles and 3D animation. How do we stimulate their imagination so they take genuine pleasure in getting moving, so their bodies and minds develop?

Herein lies our creators’ entire challenge. And they tackle it with panache: our products are known to be original, brilliantly designed and fascinating to young people. The result: active, healthy children.

Aware of our contribution to their development, we have designed symbols to help you associate our products with the physical, cognitive and social activities for which they have been designed.