O-Asis : Study summary

Girls aged 12 to 17 are still underrepresented in public parks. They find few spaces adapted to their needs or their way of using the area. As a result, they feel less at home and visit them less often. With O-Asis, Jambette offers an innovative solution to give them their space back.

A practical approach for more inclusive and better shared parks.

THREE INNOVATIVE PRODUCTS!
Jambette’s O-Asis product line includes three exclusive products:

Observe, Understand, Evaluate, Validate!
To verify the effectiveness of its approach, Jambette installed these three products in two parks in Montréal's Pointe-aux-Trembles neighbourhood (François-Vaillancourt Park and Richelieu Park). Jambette then commissioned the professionals at Organisme Respire to observe equipment usage and assess its target audience's appreciation.

Research Methodology
•     60 hours of observation, from June 6th to October 3rd, 2025, primarily between 1 p.m. and 9 p.m.
•     1,051 people mapped inside the parks
•     287 users observed, including 67 teenage girls who did not use the equipment
•     26 interviews, the majority with teenage girls

THEIR THOUGHTS ABOUT IT!
The professionals at Respire met with several users to better understand their perceptions, experiences, and appreciation of O-Asis equipment. All those interviewed live near these parks. Here are some spontaneous statements gathered from teenage girls, the target audience for O-Asis products:
"It's so cool!"
"10 out of 10!"
"It's a great place to chill out!"
"It's my own little corner!"
"It's fun!"
Favourite activities:
"Sitting and relaxing."
"Chatting with friends."
"Laying down."
"Enjoying the view."
"Chilling out."

THE MOST APPRECIATED FEATURES
Comfort 
The equipment is described first 
and foremost as comfortable:
"It's comfortable to sit on."
"You can get comfortable."
"It's better than sitting on swings."
Colours 
The equipment’s bright colours are  appreciated and feel attractive and dynamic:
"Very pretty!"
"Flashy!"
"Green evokes nature."
Height
The PlatO platform and the FriO perched bench stand out in particular:
"It's like sitting in a tree."
"It's the perfect height."
"It's easy to climb."
"Just high enough to discourage children."
Shelter
The roofs are appreciated for their aesthetics, their role as shelters, and their contribution to playful activities:
" It’s practical when it’s raining."
" The translucent circle is beautiful.   It’s cool, it’s like a window." (PlatO)
" Its height allows you to stand up in  the seating area." (PlatO)
" Climbing on the roof is fun." (FriO)

In light of all the feedback gathered and the numerous positive comments received following the introduction of the O-Asis product line, which was designed with teenage girls in mind, Jambette is firmly convinced  of the relevance of its approach, and contemplates expanding its range of equipment in order to give  teenage girls a more prominent place in parks and public spaces.

Few Statistics